--- title: HP Channel Chief Looks To 'Drive More Contractual Selling' With Partners description: Scott Lannum, HP's general manager of Americas commercial channel sales, tells CRN that HP 'has always been a channel-first company. We plan to maintain that.' image: https://news.imagenetconsulting.com/hubfs/Cannata%20Report%20ImageNet%20Visit.jpg --- - [About Us](https://www.imagenetconsulting.com/about/) - [In The News](https://news.imagenetconsulting.com/) - [Careers](https://www.imagenetconsulting.com/about/careers/) - [Support](https://content.imagenetconsulting.com/support) [![](https://www.imagenetconsulting.com/images/icons/mag-icon.png)](https://news.imagenetconsulting.com/hp-channel-chief-looks-to-drive-more-contractual-selling-with-partners#_) - [Our Products](https://www.imagenetconsulting.com/products/) - [Enterprise Content Services](https://www.imagenetconsulting.com/products/enterprise-content-services/) - [Areas of Impact & Solutions](https://www.imagenetconsulting.com/products/enterprise-content-services/solutions-and-services/) - [Our ECS Team](https://www.imagenetconsulting.com/products/enterprise-content-services/our-ecs-team/) - [Copiers, Printers & Scanners](https://www.imagenetconsulting.com/products/copiers-printers-scanners/) - [Managed Print](https://www.imagenetconsulting.com/products/copiers-printers-scanners/print-software/) - [Personal Printers](https://www.imagenetconsulting.com/products/copiers-printers-scanners/personal-printers/) - [Workteam Printers](https://www.imagenetconsulting.com/products/copiers-printers-scanners/workteam-printers/) - [Workgroup Printers](https://www.imagenetconsulting.com/products/copiers-printers-scanners/workgroup-printers/) - [Department Printers](https://www.imagenetconsulting.com/products/copiers-printers-scanners/department-printers/) - [Audio Visual Solutions](https://www.imagenetconsulting.com/products/audio-visual-solutions/) - [LED Video Walls](https://www.imagenetconsulting.com/products/audio-visual-solutions/led-video-walls/) - [Digital Signage](https://www.imagenetconsulting.com/products/audio-visual-solutions/digital-signage/) - [Acoustic Treatment](https://www.imagenetconsulting.com/products/audio-visual-solutions/acoustic-treatment/) - [Microsoft Teams Rooms](https://www.imagenetconsulting.com/products/audio-visual-solutions/microsoft-teams-rooms/) - [Partners](https://www.imagenetconsulting.com/products/audio-visual-solutions/partners/) - [Industries](https://www.imagenetconsulting.com/products/audio-visual-solutions/industries/) - [AV Projects](https://avprojects.imagenetconsulting.com/audio-visual-projects) - [AV Service Request](https://content.imagenetconsulting.com/av-service) - [AV Resources](https://blog.imagenetconsulting.com/audio-visual-resources) - [Managed IT Services](https://www.imagenetconsulting.com/products/managed-it-services/) - [Comprehensive Cybersecurity](https://www.imagenetconsulting.com/products/managed-it-services/cybersecurity/) - [24/7 Phone, Chat and Onsite Support](https://www.imagenetconsulting.com/products/managed-it-services/managed-it-support/) - [Backup & Disaster Recovery](https://www.imagenetconsulting.com/products/managed-it-services/data-backup-disaster-recovery/) - [Virtual CISO](https://www.imagenetconsulting.com/products/managed-it-services/virtual-ciso/) - [Health Monitoring & Proactive Maintenance](https://www.imagenetconsulting.com/products/managed-it-services/health-monitoring-proactive-maintenance/) - [Third-Party Vendor Management](https://www.imagenetconsulting.com/products/managed-it-services/vendor-management/) - [Microsoft 365+Azure](https://www.imagenetconsulting.com/products/managed-it-services/microsoft-365-azure/) - [Hardware Standardization Procurement + Leasing](https://www.imagenetconsulting.com/products/managed-it-services/hardware-standardization-procurement-leasing/) - [Strategic Technology Planning Sessions](https://www.imagenetconsulting.com/products/managed-it-services/strategic-technology-planning/) - [Documentation](https://www.imagenetconsulting.com/products/managed-it-services/documentation/) - [3D Printers, Materials & Accessories](https://www.imagenetconsulting.com/products/3d-printers/) - [Shop](https://www.matterhackers.com/store/c/imagenet-consulting?aff=7677) - [Wide Format Printing](https://www.imagenetconsulting.com/products/wide-format-printing/) - [How We Help](https://www.imagenetconsulting.com/how-we-help/) - [Education](https://www.imagenetconsulting.com/how-we-help/education/) - [Financial Services](https://www.imagenetconsulting.com/how-we-help/financial-services/) - [Government](https://www.imagenetconsulting.com/how-we-help/government/) - [Healthcare](https://www.imagenetconsulting.com/how-we-help/healthcare/) - [Manufacturing](https://www.imagenetconsulting.com/how-we-help/manufacturing/) - [Nonprofits](https://www.imagenetconsulting.com/how-we-help/nonprofit/) - [Resources](https://www.imagenetconsulting.com/resources/) - [Blog](https://blog.imagenetconsulting.com/) - [Calculators](https://www.imagenetconsulting.com/resources#calculators) - [Case Studies](https://www.imagenetconsulting.com/resources#case-studies) - [Guides](https://www.imagenetconsulting.com/resources#guides) - [Videos](https://www.imagenetconsulting.com/resources#videos) - [Webinars](https://content.imagenetconsulting.com/webinars/) - [My Account](https://myaccount.imagenet.com/Account/Login) - [Register](https://myaccount.imagenet.com/Account/Register?Length=7) - [Recycle Toner Pick-up](https://www.imagenetconsulting.com/recycle/) - [ITT Dealer Portal](https://ittportal.imagenet.com/Account/Login) - [Contact Us](https://www.imagenetconsulting.com/contact/) [Back to Blog](https://blog.imagenetconsulting.com/) # [HP Channel Chief Looks To 'Drive More Contractual Selling' With Partners](https://news.imagenetconsulting.com/hp-channel-chief-looks-to-drive-more-contractual-selling-with-partners) Mar 9, 2020 10:05:17 AM / by [News Contributor](https://news.imagenetconsulting.com/author/news-contributor) - [Tweet](https://twitter.com/share) HP Inc.'s North America Channel Chief, Scott Lannum, is pledging to continue the company's focus on expanding contractual services, such as managed print services and Device-as-a-Service, with its partners while also remaining committed to a “channel-first” approach overall. In an interview with CRN, Lannum said that a top priority is “to drive more contractual selling” with partners in the coming year and beyond.  “I really look forward to our working relationship as we progress here,” said Pat Russell, CEO of ImageNet Consulting, an Oklahoma City-based Managed Service Provider and winner of HP's top Device-as-a-Service partner award. “We've had a lot of success with HP. I really like our relationship with them. And I truly expect that will continue with Scott.” [Our Products](https://www.imagenetconsulting.com/products/) - [Enterprise Content Management](https://www.imagenetconsulting.com/products/enterprise-content-management/) - [Copiers, Printers & Scanners](https://www.imagenetconsulting.com/products/copiers-printers-scanners/) - [Audio Visual Solutions](https://www.imagenetconsulting.com/products/audio-visual-solutions/) - [Managed IT Services](https://www.imagenetconsulting.com/products/managed-it-services/) - [3D Printers, Solutions & Services](https://www.imagenetconsulting.com/products/3d-printers/) - [Wide Format Printing](https://www.imagenetconsulting.com/products/wide-format-printing/) [About Us](https://www.imagenetconsulting.com/about/) - [Our History](https://www.imagenetconsulting.com/about/#history) - [Locations](https://www.imagenetconsulting.com/contact/#map) - [In The News](https://news.imagenetconsulting.com/) - [Careers](https://www.imagenetconsulting.com/about/careers/) - [Privacy Policy](https://www.imagenetconsulting.com/privacy-policy/) [My Account](https://www.imagenetconsulting.com/ecomm) - [Register](https://www.imagenetconsulting.com/Ecomm/Account/Register?Length=7) - [Forgot Password?](https://www.imagenetconsulting.com/Ecomm/Account/ForgotPassword?Length=7) [Contact Us](https://www.imagenetconsulting.com/contact/) © ImageNet consulting - [Twitter](https://twitter.com/bmi_imageNet) - [Facebook](https://www.facebook.com/bmiimagenet) - [LinkedIn](https://www.linkedin.com/company/2625954)